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北京时间3月19日凌晨，特斯拉中国官网突然更新价格体系，Model Y长续航全轮驱动版售价由30.35万元调至31.35万元，同步取消该车型的3年0息贷款政策。对于近期持币观望的消费者而言，这波反向操作着实让人措手不及——毕竟距离上次Model Y后驱版涨价仅过去两个月。
从官网信息来看，此次调价呈现出明显的策略分化。基础款后驱版Model Y仍维持26.35万元指导价，且在4月30日前购车可享受首付7.99万元起、3年0息的金融方案，或选择首付4.59万元、月供3808元的5年低息贷款。这种"基础款促销、高配版提价"的组合拳，似乎在引导消费者向入门车型倾斜。值得注意的是，2023年Model Y长续航版曾出现过单月降价4万元的剧烈波动，如今价格回调幅度虽小，但结合金融政策调整，实际购车成本增幅可达10%以上。
同步更新的促销政策还涉及Model 3全系车型。现售的三款Model 3在享受8000元保险补贴后，后驱版价格下探至22.75万元，长续航版与高性能版分别为26.75万和33.15万元。这种阶梯式定价体系，配合充电桩2.5折、6年3万公里超充服务包等选装权益，暴露出特斯拉试图通过差异化配置平衡市场需求的意图。
