杨奇称《黑神话:悟空》海外销量占比约 30%,已经超出预期

杨奇称《黑神话:悟空》海外销量占比约 30%,已经超出预期

作者: 发表时间:2025-08-14 5:52:22
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本站 2 月 22 日消息,据“中国美术学院”官方公众号,日前,游戏科学联合创始人、《黑神话:悟空》美术总监杨奇做客参加了一场座谈会,动画与游戏学院副院长宣学君向他提问:“《黑神话:悟空》的海外玩家占多少比例?你怎么看待数字场景下的东方视觉表达?”

杨奇透露:“早些时间的数据大概占了 30% 左右,其实这一比例已经超出了我们的预期,也得到了很多来自海外玩家的认可。”

“其实他们对这款游戏没有文化上的熟悉感、亲切感,甚至不理解里面的很多空间、造型、故事和演出设计,为什么依然能感受到游戏想传达的内容核心,甚至给予高度评价?”

本站注意到,他还补充道:“实际上,过分拘泥于一款产品的文化语境,可能构成了一些设计上的误区。对于国外玩家而言,只要游戏所展现的内容在逻辑上是自洽的,且与共同经验相吻合,他们就可以充分感知。熟悉和陌生是一个尺度,符合中庸哲学,在标准品质的数字场景下,那些他们未曾亲见、未曾想象,又具备冲击力的东方感,足以激发更强烈的好奇心。”

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