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2月22日,360集团创始人周鸿祎因“送100辆国产新能源汽车”活动规则引发争议,通过视频公开致歉,并宣布后续80辆车的抽奖活动将完全取消参与门槛。

这一事件因活动初期要求用户“邀请好友助力”等复杂任务,被网友质疑为“拉人头套路多”“缺乏诚意”。
周鸿祎最初通过旗下“纳米AI”平台发起活动,参与者需完成邀请好友、分享链接等任务获取奖券,中奖概率与奖券数量挂钩。该机制被批评为“变相营销”,用户直言“门槛高、操作繁琐”。部分网友认为,此举偏离了“回馈粉丝”的初衷,反而成为平台拉新的工具。
