PS5 Pro销售节奏落后前代!销量或非首要目标

PS5 Pro销售节奏落后前代!销量或非首要目标

作者: 发表时间:2025-08-14 9:11:39
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索尼的半代升级产品PS5 Pro在美国市场初期表现与前辈PS4 Pro相似,但目前已开始落后。

根据Circana分析师Mat Piscatella在2025年1月销售数据报告中的分析,游戏行业整体同比下滑15%。值得注意的是,今年统计周期仅4周(2024年同期为5周),这也解释了部分下滑原因。

本站

关于PS5 Pro,Piscatella指出其发售节奏已"落后于"PS4 Pro。值得关注的是,PS4 Pro首发价为399.99美元,而PS5 Pro定价高达699.99美元,即便考虑通胀因素,两者仍存在显著价差。这种情况可能符合索尼预期——该公司最新财报报告了创纪录的季度表现,PS5总出货量已突破7500万台,反映出其当前"利润优先于销量"的战略。

虽然PS5 Pro难以超越前代销量,但预计重大游戏发布将带来短期提振效应。例如本月《怪物猎人:荒野》发售将刺激销量,后续《对马岛之魂》续作及《GTA6》等重磅作品也将产生类似效应。随着产品周期推进,业界期待索尼能逐步降低硬件售价,通过全年促销活动提升PS5 Pro的市场渗透率。

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